I’ve just seen the new Cadbury’s Creme Egg Premiere advert on the Television.
Not sure what it was attempting to convey, but it’s interesting all the same.
I imagine it will become one of the adverts that my five year old daughter will remember, because it’s bizarre – just like she remembers the Evian roller-skating babies. Trouble is with the Evian advert, she has no idea what it is actually advertising.
At the moment the Creme Eggs exploded in the new Cadbury’s advert my wife said “Ewww! Are you supposed to fancy chocolate after that?” I know what she means, it’s weird.
That said, it’s entertaining and thus keeps your attention (or at least it did the first time) and it continues the long-standing marketing push to align Cadbury’s Creme Eggs with Easter, so I guess it ticks the boxes.
What are your thoughts on it?