I saw the following image and video in a presentation from Sorsoh at Video Plaza, so thanks to him for this.
I think it is a great demonstration of my new catchphrase “If a picture paints a thousand words, a video paints a million”
Look first at this picture of a baby:
It’s a cute baby as I am sure you will agree, and you can clearly see the baby is a happy little soul. A nice image.
Now look at the video of the same baby:
The whole scenario comes to life after watching the video, and makes you feel so much more. It makes you laugh, or at least smile and creates a personality and emotion. This is a baby, but this is what video does for brands as well.