YouTube confirms a worldwide deal to stream live Indian Premier League cricket IPL games in countries that don’t currently have a TV deal.
Full story on Guardian here: http://www.guardian.co.uk/media/2010/jan/20/youtube-live-indian-premier-league
Setanta had the TV rights in the UK, so since their demise that could mean cricket fans in the UK could be able to watch cricket at work! This is a great video advertising opportunity in the making right here.
An upmarket, male audience at work.