YouTube to stream live IPL matches

YouTube confirms a worldwide deal to stream live Indian Premier League cricket IPL games in countries that don’t currently have a TV deal.

Full story on Guardian here:

Setanta had the TV rights in the UK, so since their demise that could mean cricket fans in the UK could be able to watch cricket at work! This is a great video advertising opportunity in the making right here.

An upmarket, male audience at work.


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