Video on mobile: Case study

Telegraph TV on Bluetooth

Telegraph TV recently ran a campaign with American Express and Ogilvy that saw our content made available to business commuters along the Gatwick Express route. Co-branded outdoor advertising promoted commuters to turn on their Bluetooth in order to receive the content and then an American Express pre-roll ran.

Over a one month period, the campaign over-delivered on the expected downloads by over 500% and Ogilvy, American Express, Bliss Mobile and Telegraph TV were obviously delighted.

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