I stumbled upon Renault TV today, which you can see here:
I think the quality of video is high, and that the site looks nice, but my worry is that too few people will care enough to visit an entire site which is essentially made by Renault, about Renault. I think branded content works best if placed in a relevant environment for the user to discover.
For instance, we ran a campaign with BMW for the GT5. It was on Telegraph.co.uk as well as YouTube and various other locations. The content was lightly branded, and the content was all about ‘firsts’ which was interesting to our viewers. See one of the BMW videos here:
With Renault TV, the content seems to offer little else than news and info about Renault, which I fear may have limited consumer appeal.
I’d love to hear from people working in branded content about this site, and to hear your thoughts.