I love what Red Bull have done with their YouTube channel, and if the stats are to be believed, I am far from the only one!
There have been over 850,000 channel plays and a staggering 41m total uploaded views!!!
All really entertaining, professionally produced content, and branded in a way that is both heavy yet somehow unobtrusive.
It’s unobtrusive because it feels like it should be there. Rally cars for instance are always boot to bonnet full of branding, so having a car plastered in Red Bull branding just feels right.
It’s the perfect trade-off. Entertaining content that the user wants to watch, with great ‘on brand’ advertising for Red Bull.