Reckitt Benckiser to invest £4m in online video advertising


Marketing Director, Phil Thomas, looks to move obver £4m into online video advertising according to NMA.

Zenith Optimedia are the media agency that handle their account. That would make them the leading online video advertiser by a way I would think?

Link to full story: http://www.nma.co.uk/3013036.article?cmpid=NMAE01&cmptype=newsletter

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