As a red blooded male this King of Shaves video is very easy on the eye, but I fail to see any part of the advert which promoted a selling point.
If it was shot purely to raise awareness – and if it does indeed go viral – then it will have done its job. Other than that, it doesn’t really show or sell me anything.
It reminds me very much of the cinema advert that Kylie starred in a few years ago for Agent Provocateur lingerie, but all the flesh and thrashing about from Kylie led to an invitation for the gentlemen to stand, and when they couldn’t manage it we assumed that the red hot lingerie had achieved the desired effect.
I don’t see any of that in this video. For old times sake, I have embedded Kylie below.