I really think there is a big future in brands creating entertaining video content online, and this is a great example of how Phillips have managed to create something that captures the consumers attention for three and a half minutes at a time, while reviewing their products.
Fosters are planning to remake some classic British comedy shows as well, and I really hope that this is just the tip of the iceberg.
In the past it has felt like brands are too scared of aligning themselves with comedy, but I don’t believe they should be, especially when they are in full control of producing the comedy. Comedy makes people feel good, makes them laugh (hopefully) and that has got to be a good space for a brand and let’s face it, the majority of video links you are sent are sent because they are funny. By producing comedy, you are helping your customers spread the word for you!
I will definitely be speaking to brands about this sort of project when I arrive at Web TV! I thought Nigel & Victoria was very watchable and funny in places, and overal it entertained me while I found out about the Phillips lap top cushion and iPhone battery thingymajig!