Fosters video content with Alan Partridge (Ah ha!)

Alan Partridge is back thanks to a clever piece of video advertising by Foster’s.

The twelve part series of  Mid Morning Matters will be available for people to watch on or YouTube, oh and this very blog 🙂

I love the way that brands are starting to align themselves with bespoke online only video; it makes a lot of sense to me. Create some funny content, make it easy to find online and online consumers will spread the content through email and social media links, and the brands message clearly reaches a larger audience as a result.

Phillips recently commissioned the Nigel & Victoria series; the Royal Opera House produced Danny Knows Best and now Foster’s are getting involved with Alan Partridge.

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