Online video delivers Cadbury £2 in sales for every £1 spent


According to an article in Brand Republic (link below) Cadbury achieved £2 in short-term chocolate sales for every £1 spent on media.

http://www.brandrepublic.com/news/1048861/online-video-key-roi-cadburys-campaign/

The results were achieved by placing the Chocolate Charmer advert (below) online. This compared favourably to TV, which delivered a larger audience but only 60p in sales for every £1 spent.

On top of that, online video advertising delivered an additional reach of 19% and reached a higher proportion of younger viewers, when compared to television.

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1 Comment

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One response to “Online video delivers Cadbury £2 in sales for every £1 spent

  1. Thank you for posting this statistic! 2 for 1 on advertising dollars spent is a metric I could definitely use as an owner of a video production company! Great post!

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