AXA use TV spot, QR code and iPhone together

Love the creativity here, but I would imagine the percentage of people that actually interacted with the commerical was tiny. Not sure how long the commercial would have to be as well in order to have time to prompt you to get out your phone, fire up the QR code reader, and then get it to work with the QR code – a process that often takes longer than shown here.

Nice work all the same though!


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