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Calling all police officers on duty at Hillsborough on 15.04.1989

the Hillsborough Disaster

There were a great many junior officers on duty that day that did a fantastic job, without senior supervision, to try and help those who were trapped and dying in the Leppings Lane terraces.

Recent documentaries, in the light of the Hillsborough Independent Panel, have seen PC’s come forward and tell their side of the story.

It seems that no matter what depths senior officers were willing to sink, that there are a great number of more junior officers who were, honest, who tried their best and who were horrified at the way their statements were amended to remove any criticism of the police.

I would be forever grateful, if one such hero of the day would step forward and help me tell the story about the real truth of Hillsborough?

The first part of the 3-part documentary is online here:

Please help me unravel this horrendous cover-up. My email…

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UK wet summer set to continue

UK wet summer set to continue.

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Amusing branded Halloween video from Axe

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T-Mobile Parking Ticket

T-Mobile have done it again with another highly entertaining piece of video!

I came across this within an expandable super-banner on the front page of YouTube.com. I launched it and wanted to share it with the world which is where this campaign fell down a bit for me, because although it was in a YouTube player and on YouTube.com (albeit within an ad-unit) I couldn’t find a way to share it directly out of the advert.

I went to the trouble of searching for it afterwards because I work in online & mobile video, but how many sharing opportunities were lost from the casual viewer? I’d say a fair few, and it’s ironic really consider T-Mobile tell us that ‘Life’s for sharing’

Great video though, really enjoyed it!

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Very clever video/social campaign from Peugeot

To win a week with their favourite Peugeot car, users were asked to click and hold onto the car for longer than anybody else. Video meets social meets the human need to compete!

Users could see how other people were doing, and while they ‘held on’ they were subjected to a plethora of facts, figures and sales story from Peugeot.

Very clever, and succesful campaign – love it!

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Ian Carrington from Google, talking about mobile growth (video)

14% of all Google searches are from mobile devices and other cool stuff, including Google Translate.

Ian Carrington gave this presentation at IAB Engage for Mobile earlier this year.

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Video increases engagement, which can improve your sites Google search ranking

Online video is the fastest growing advertising medium right now, and the time spent watching video online by consumers has never been higher.

Publishers have known for a while that having premium video content on their site has enabled them to make more revenue through advertising, but what many publishers maybe don’t realise is that having engaging video content on your site can actually improve your Google page ranking.

Rather than me tell you, listen to SEO expert, Bruce Clay in this video.

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