Tag Archives: advertising

Mobile video research

Interesting, but not surprising results.

Mobile video is a huge opportunity for brands to connect with consumers, but the network speeds and reliability have to improve considerably before it can be properly utilised.

Until networks can offer this, I think app publishers should look at ways to offer the user the chance to download the video they want to the phones memory, while they have wireless coverage, or overnight when the network is less busy. That way the play back experience will be excellent, as will the advertising opportunity.

http://www.mobilemarketingmagazine.com/content/mobile-video-quality-under-fire

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Mark Challinor to join TMG

From Mediaweek.co.uk:

Telegraph Media Group appoints first director of mobile

Telegraph Media Group (TMG) has appointed former Associated executive Mark Challinor as its first director of mobile.

Mark Challinor: joins TMG as director of mobile
Mark Challinor: joins TMG as director of mobile

From July, Challinor will work across the company and be responsible for delivering a revenue stream for the Telegraph’s mobile offering.

He will focus on reader and advertiser interactions, database opportunities, content distribution and new revenue-generating opportunities.

The mass adoption of smart phones such as the iPhone and BlackBerry is fuelling new opportunities surrounding mobile phones.

In the UK alone, mobile advertising spend is expected to experience near 40% compound growth this year and increase from $111m in 2009 to $524m in 2014, according to the latest PwC forecast.

Challinor will report to Steve McLaughlin, executive director of Consumer Revenues at TMG.

McLaughlin said: “He brings more than 20 years’ newspaper experience to the role, including two years as European president of the Independent Newspaper Marketing Association, between 2004 and 2006.”

McLaughlin called the experienced press marketer “a great asset” and stressed: “TMG’s mobile offering goes from strength to strength. Our World Cup app, for example, has had over 300,000 downloads.”

Prior to starting his own consultancy business in 2006, Challinor was group promotional marketing manager at Associated.

During the 1990s, he also held a number of commercial roles at Trinity Mirror. He has also worked as a consultant with The Times of India, Sydney Morning Herald and the American Marketing Association.

http://mediaweek.co.uk/news/1010920/Telegraph-Media-Group-appoints-first-director-mobile/

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Video: Guy Phillipson from the IAB explains UKCOM

This month UKOM released its first set of data, and Guy Phillipson from the IAB explains how it will help agencies and clients spend more brand money online.

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