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Online video delivers Cadbury £2 in sales for every £1 spent

According to an article in Brand Republic (link below) Cadbury achieved £2 in short-term chocolate sales for every £1 spent on media.


The results were achieved by placing the Chocolate Charmer advert (below) online. This compared favourably to TV, which delivered a larger audience but only 60p in sales for every £1 spent.

On top of that, online video advertising delivered an additional reach of 19% and reached a higher proportion of younger viewers, when compared to television.

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