Tag Archives: online video

Web TV Enterprise appoints LiveRail as ad serving partner

Web TV Enterprise appoints LiveRail as ad serving partner as demand for online video grows

Web TV Enterprise, the UK’s largest premium advertising video network, has appointed LiveRail as its new ad serving partner. This will enable Web TV Enterprise to offer its advertisers advanced targeting across its network and a range of new video ad formats.

“This solution will enable us to enhance our current offering with greater targeting capability across multiple publishers, audiences and against premium content,” said Jamie Estrin, managing director of Web TV Enterprise. “The partnership with LiveRail will also allow us to become VAST and VPAID compatible, enabling publishers to host new video ad formats.”

VAST (Video Ad Serving Template) and VPAID (Video Player-Ad Interface Definition) are a set of technical standards governed by the IAB to allow a cohesive online advertising industry. “The demand for video is growing at an exponential rate,” said Mark Trefgarne, CEO of LiveRail. “We’re confident that the partnership of the UK’s largest video network with the industry’s leading video ad technology will provide an unbeatable opportunity for both video publishers and advertisers.”

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New video advertising newspaper

I have created a daily, digital newspaper that basically scours Twitter for the hash tag ( #videoadvertising ) and then collates all of that news, at midday, in one easy place.

In order for this to be a useful resource, I would ask that everybody that Tweets anything about video advertising adds the tag #videoadvertising to the Tweet. That should then be enough for Paper li to pick up your link, and to re-publish is into the Video Advertising Newspaper each day at 12pm.

The newspaper link is http://paper.li/MikeTV/1287748929

if you have an interest in online video advertising, I would urge you to save the link to your bookmarks now and also to follow me on Twitter if you are not already doing so – http://www.twitter.com/miketv

I hope that in a few days the paper will be populated with interesting articles from many different sources.

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