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Jack Black stars in great Orange video advert

I took my daughter to see Gulliver’s Travels at the cinema today, and apart from being an excellent film that I would highly recommend to anybody, something really stood out for me on a professional level.

Before the main feature, Jack Black (the star of the film) appeared in a spoof Gulliver’s Travels trailer that turned into an advert for Orange.

I thought this was a great It was a great use of video on the silver screen, and although I am sure Orange have used this creative many times, and not just before Gulliver’s Travels, it really worked on this day.

My daughter said “Daddy has it started?” and she wasn’t the only one wondering if the film had skipped the titles and ploughed straight into the action!

The difference in impact between this Gulliver creative and every other advert on-screen was immense.

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Orange to trial HD voice calls

New standard for voice calls could be rolled-out nationally after Orange’s High Definition trial

The days of poor quality phone calls could be coming to an end
High definition phone calls are being trialled by mobile operator Orange in a prelude to a possible national roll-out later this year. The technology more than doubles the frequency range available for voice calls, although Orange says that there will be no impact on the mobile network’s performance.

The new way of encoding speech, which follows that trialled by the network Three earlier this year in Maidenhead, Berkshire, is designed to isolate voice sounds from background noise. It requires users to purchase a new handset, and Orange said it will be offered free to existing customers. Sony Ericsson and Nokia have already started installing the new technology in some of their handsets.

Andrew Warner, the company’s head of voice and messaging products, said “The aim is to make it seem as though you are talking to someone in the same room – you will be able to make a call from a football match or concert and actually have a normal conversation. We think this will become the norm for calls and feedback from everyone who has trialled it is that it is very good.”

The new technology, however, does not address the problems associated with mobile phone reception, and will require transmitters’ software to be upgraded. That means it could be some time before the UK as a whole is HD-equipped. The trial is going on now across a range ofOrange’s customers.

New standard for voice calls could be rolled-out nationally after Orange’s High Definition trial

The days of poor quality phone calls could be coming to an end
High definition phone calls are being trialled by mobile operator Orange in a prelude to a possible national roll-out later this year. The technology more than doubles the frequency range available for voice calls, although Orange says that there will be no impact on the mobile network’s performance.

The new way of encoding speech, which follows that trialled by the network Three earlier this year in Maidenhead, Berkshire, is designed to isolate voice sounds from background noise. It requires users to purchase a new handset, and Orange said it will be offered free to existing customers. Sony Ericsson and Nokia have already started installing the new technology in some of their handsets.

Andrew Warner, the company’s head of voice and messaging products, said “The aim is to make it seem as though you are talking to someone in the same room – you will be able to make a call from a football match or concert and actually have a normal conversation. We think this will become the norm for calls and feedback from everyone who has trialled it is that it is very good.”

The new technology, however, does not address the problems associated with mobile phone reception, and will require transmitters’ software to be upgraded. That means it could be some time before the UK as a whole is HD-equipped. The trial is going on now across a range of Orange’s customers.

From: http://www.telegraph.co.uk/technology/news/7843170/Orange-trials-HD-phone-calls.html

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