According to a Q3 report by Brightcove and Tube Mogul Facebook is now the second-largest referer of video views with 9.6% of all video referrals measured coming from the social media giant. Google remains the largest.
The data measured came from an anonymous, cross-section sample of Brightcove customers representing media industry verticals.
Here are some other interesting snap-shots to come out of their report:
Wednesday is the peak day for video views when looking at all videos. The weekend, while lower in total number of plays, had a greater level of engagement per view. The weekend delivers less views, but those watching are doing so for longer.
Newspapers saw significant growth in the number of titles uploaded (51% growth) and surpassed broadcasters in total minutes for the first time this quarter with 313 million minutes streamed, compared to 290 million for broadcasters.
Brands experience higher rates of engagement when referrals come from Twitter, and Newspapers experienced a higher level of engagement when the referral came from Google.
You can download the report in full by clicking on the link above.