Tag Archives: rooney

Great branded content video from Nike – old, but worth another look

Nike have a great knack of producing great video stories, with their brand at the center, and this video is no different.

I love the Rooney misplaced pass in the final minute that leads to his thoughts of being vilified, before putting in the extra effort to win it back and his thoughts then immediately starts leaning towards his expected hero status!

I am only surprised that the YouTube views don’t seem to have climbed into the millions!

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Nike World Cup ad over 7m hits in 8 days

Nike do it again, or should I say Just Do It again. (see what I did there?)

Of all the World Cup ads I’ve seen to date this is the best by far, and it has alread amassed over 7m plays on YouTube since 17 May. Wow.

In other news, ITV redressed the Nike/Adidas ‘pissed off’ balance by missing the final 6 seconds of this epic Nike advertisement. The broadcaster famously managed to cut away from an FA Cup match in extra time between Liverpool and Everton, as Adidas athlete Dan Gosling scored the winner; the only goal of the game.

Now, Nike have been subjected to the same ‘technical difficulties’ :o)

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