Tag Archives: social media

Very clever video/social campaign from Peugeot

To win a week with their favourite Peugeot car, users were asked to click and hold onto the car for longer than anybody else. Video meets social meets the human need to compete!

Users could see how other people were doing, and while they ‘held on’ they were subjected to a plethora of facts, figures and sales story from Peugeot.

Very clever, and succesful campaign – love it!

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Facebook drives nearly 10% of all video referrals

According to a Q3 report by Brightcove and Tube Mogul Facebook is now the second-largest referer of video views with 9.6% of all video referrals measured coming from the social media giant. Google remains the largest.

The data measured came from an anonymous, cross-section sample of Brightcove customers representing media industry verticals.

Here are some other interesting snap-shots to come out of their report:

Wednesday is the peak day for video views when looking at all videos. The weekend, while lower in total number of plays, had a greater level of engagement per view. The weekend delivers less views, but those watching are doing so for longer.

Newspapers saw significant growth in the number of titles uploaded (51% growth) and surpassed broadcasters in total minutes for the first time this quarter with 313 million minutes streamed, compared to 290 million for broadcasters.

Brands experience higher rates of engagement when referrals come from Twitter, and Newspapers experienced a higher level of engagement when the referral came from Google.

You can download the report in full by clicking on the link above.

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